The Vamps guitarist James McVey stars in the latest campaign for PETA to promote kindness to animals and meat free meals.

The campaign sees McVey claiming that 'chicks dig vegetarians' and he is urging the public to choose plant based meals to reduce the suffering of animals by ordering a free vegetarian/vegan starter kit from PETA. McVey commented 'There are tons of ways that we can all help animals, and I think number one should be keeping them off our plate. Chickens are intelligent animals, just like dogs and cats. They're not animals that should be used for nuggets or drumsticks'.